Phil Cooke, is a Hollywood television producer, media professional and cultural commentator. He has spent more than three decades helping organizations of all sizes navigate the changing world of rebranding and modernization.
His new book, “Jolt! Get the Jump on a World That’s Constantly Changing,” helps define how organizations can harness the power of the shifting media and culturally changing landscape to establish new direction, maximize potential, overcome insecurities and reinforce values that create a future and long-lasting legacy. Cooke outlines the difference between being swept up by the increase in technological changes and intentionally changing a business model to go where we want it to go.
This book is great for anyone trying to navigate embracing new technology. I definitely appreciate what i learned from this book.
Disclosure of Material Connection: I received this book free from the publisher through the Reformation Trust book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."